Redesign

Abenson Business Microsite

A B2B procurement redesign for clearer quote requests, business purchasing, and role-based account management.

Problem Statement

Abenson's existing B2B microsite did not fully support the evolving procurement workflows of corporate clients. The platform lacked clear role-based experiences for Company Admins and Company Users, making it difficult to manage users, request quotations, and complete business purchasing processes efficiently.

Objectives & Goals

Streamline quotation, order, and account-based purchasing processes.

Align the platform with updated admin and user workflows.

Enable Company Admins to manage users, profiles, and purchase activities more efficiently.

Give Company Users a simplified browsing and quotation request experience.

Business Challenges

Support two distinct user roles without making the product feel split or confusing.

Adapt a consumer ecommerce language for B2B quotation requests, approvals, bulk orders, and documentation.

Make administrative tasks clearer enough to reduce cognitive load for business account managers.

Design Screens

Account dashboard

Quote request flow

User management