Portrait of Gera Guerrero

Geraldine Pimentel Guerrero

UI/UX Designer Copywriter Graphic Design

A values-driven professional committed to integrity, clear communication, and continuous learning.

skills and profieciency

F figma
Ps adobe
photoshop
Ai adobe
illustrator
C canva

work experience

Founder & E-commerce Manager

Brave Minds Community

Conversion OptimizationSEO OptimizationProduct StrategyE-commerce AnalyticsCopywriting
  • Founded and scaled a niche e-commerce brand to 1,200+ sales in almost two years through product design, SEO-optimized listings, and visual branding.
  • Designed product visuals, listing layouts, and storefront UX to increase buyer trust and conversion.
  • Managed end-to-end operations including pricing, promotions, order fulfillment, and customer support.

UI/UX Designer

Abenson Ventures Inc.

UI/UX DesignUX ResearchWireframingPrototypingDesign SystemsCollaboration
  • Led the end-to-end UI/UX design process from concept development to developer handoff.
  • Designed wireframes, high-fidelity interfaces, and interactive prototypes using Figma.
  • Built scalable UI components aligned with brand guidelines and accessibility standards.
  • Designed system-level interfaces and dashboards that improved usability for retail operations.

Multimedia Designer

Twin Success Merchandizing

Graphic DesignVideo EditingContent CreationSocial Media ManagementE-commerce Design
  • Designed graphics and edited promotional videos to support digital marketing campaigns.
  • Produced social media content to strengthen brand presence and audience engagement.
  • Created promotional banners and visual assets for Shopee and Lazada campaigns.

Sales and Marketing Staff

Power Home Corporation

Data EntryPurchase OrdersAdministrative SupportClient RelationsCustomer Service
  • Managed accurate data entry and documentation of purchase orders to support order processing.
  • Maintained clear communication with clients and internal teams to coordinate orders and requests.
  • Resolved customer concerns efficiently and professionally.

Broadcast Technician

92.1 Radyo-TV Baler

Field ReportingNews WritingVideo EditingBroadcast ProductionStorytelling
  • Reported local news by conducting field coverage, gathering footage, and documenting events.
  • Wrote scripts and assisted in structuring segments for radio and television programs.
  • Filmed and edited broadcast-ready video packages and campaign transitions.

leadership experience

Editor-in-Chief

The Voice of The Sierra Publication

Editorial LeadershipNews WritingCopy EditingLayout ArtistPhotojournalism
  • Led the editorial team in planning, producing, and publishing journalistic content.
  • Directed content strategy, editorial workflows, and deadlines to ensure timely publication outputs.

Co-Founder, Former Executive Director, Volunteer

Sikat - Aurora

Community LeadershipTeam ManagementPartnership BuildingCreative DirectionVolunteer Coordination
  • Co-founded a youth volunteer organization focused on community initiatives and youth engagement.
  • Developed programs, campaigns, and visual identity across digital and print platforms.

Organization President

Association of Information Technology Students

Student LeadershipTeam ManagementEvent CoordinationCommunity Engagement
  • Led student organization planning and implementation initiatives that supported IT learning.
  • Coordinated projects and events that strengthened engagement among IT students.

writing experience

Writing & Publications

  • Independent Filipino fiction writer focused on slice-of-life, found family, and low fantasy narratives.
  • 4.5K followers on Wattpad with an active readership and engagement in the Philippine writing community.
  • Participate in beta reading, peer critique, and collaborative writing groups.

Selected Works

  • Even a God Gets Lost - Low Fantasy / Myth Fiction Romance (2025)
  • What Comes After the Rain - Contemporary Slice-of-Life (2020, revised 2024)
  • When the Sun Goes Down - Found Family / Slice of Life (2019)

educational background

Bachelor of Science in Information Technology

Aurora State College of Technology

Leadership AwardeeJournalist of the Year

Associate in Information Technology

Aurora State College of Technology

Accountancy, Business and Management (ABM)

Aurora State College of Technology

With Honors