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Redesign
Abenson Business Microsite
A B2B procurement redesign for clearer quote requests, business purchasing, and role-based account management.
Problem Statement
Abenson's existing B2B microsite did not fully support the evolving procurement workflows of corporate clients. The platform lacked clear role-based experiences for Company Admins and Company Users, making it difficult to manage users, request quotations, and complete business purchasing processes efficiently.
Objectives & Goals
Business Challenges
Support two distinct user roles without making the product feel split or confusing.
Adapt a consumer ecommerce language for B2B quotation requests, approvals, bulk orders, and documentation.
Make administrative tasks clearer enough to reduce cognitive load for business account managers.
Design Screens
Home page
Product detail page
Quote cart
Checkout page
My orders
Mobile view