With experience designing e-commerce, PWA, automation, and community product experiences. Skilled in Figma prototyping, user flows, UX documentation, developer handoff, conversion-focused UX, content strategy, and e-commerce operations.
Geraldine Pimentel Guerrero
UI/UX Designer
Product Designer
E-commerce UX
Baler, Aurora | 0970-1856-532 | guerreroghen@gmail.com | linkedin.com/in/createwithgera | guardianlovers.space
professional summary
core skills & tools
UI/UX Design, Product Design, Wireframing, Prototyping, User Flows, Design Systems, UX Documentation, Developer Handoff, E-commerce UX, PWA Design, Conversion Optimization, Content Strategy, Visual Design, Customer Experience, Figma, Adobe Creative Cloud, Canva
professional experience
UI/UX Designer
Abenson Ventures Inc.
- Design end-to-end UX/UI for retail, e-commerce, PWA, automation, and internal system projects, from flows and wireframes to prototypes and developer handoff.
- Led UX/UI design for Google Review Automation, Electroworld PWA redesign, Abenson Business corporate page, Order Tracker, Buyer's Pick, and product badge experiences.
- Improved customer-facing pages and product discovery flows through clearer navigation, visual hierarchy, self-service journeys, and conversion-focused interface design.
- Created campaign, brand, promotional, policy, and support pages, including Apple brand landing pages, YABZ pages, Gift Registry support, and terms/policy pages.
- Collaborate with product managers, developers, and stakeholders to translate business requirements into scalable, brand-aligned interfaces.
Product Designer
OurSpace / ourwriting.space
- Founded and designed a writer-focused productivity platform built around the pain point that writers need to feel progress and support even when chapters are unfinished.
- Owned product strategy, UX flows, onboarding, feature design, launch communications, soft-launch iteration, and community feedback loops.
- Designed core spaces and features including Writer Space, private story workspace, Candle Sessions, chapter tracker, writing sprints, Brain Dump, progress sharing, community feed, Espasyo Cafe, Spark Jar, Glimmer Sky, and writer archetypes.
- Built the experience around privacy, emotional safety, motivation, consistency, and community support; reached 1,000+ users within its first month.
E-commerce Manager
Brave Minds Community
- Managed a niche e-commerce brand that reached 1,260+ sales through product positioning, SEO listings, visual branding, and marketplace content strategy.
- Designed product visuals, storefront layouts, listing structures, pricing, promotions, and customer support workflows to improve buyer trust and product presentation.
Multimedia Designer
Twin Success Merchandizing
- Created e-commerce campaign assets, product visuals, marketplace banners, promotional graphics, and video content for Shopee and Lazada.
education
Bachelor of Science in Information Technology
Aurora State College of Technology
Accountancy, Business and Management
Aurora State College of Technology