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Learn with Teacher Aiah

A friendly ESL tutor landing page featuring a interactive course explorer and a streamlined inquiry flow that helps parents and adult students book sessions easily.

Problem Statement

Students and parents searching for specialized English classes often find the booking and inquiry process long or confusing, leading to high drop-offs. The goal was to build a warm, inviting landing experience that summarizes course details and funnels prospects into a simple, friction-free booking flow.

Objectives & Goals

Design a welcoming page that showcases ESL credentials and teaching values.
Simplify user choices with visual course category cards (IELTS, Conversational, Kids).
Minimize form fields to create a quick, non-intimidating signup flow.
Optimize layout layouts for busy mobile users checking schedules.

Business Challenges

Address two distinct audiences (parents booking for kids, and adult business professionals) on a single page.

Maintain a playful, approachable visual identity while highlighting academic rigor and tutoring experience.

Convert first-time visitors into scheduled conversations on the first visit.

Design Screens

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